Trademarks and Industrial Designs
Trademarks and industrial designs are among a company’s most valuable assets today, often shaping its position in the market. Expansion into new markets, the growth of digital sales channels, and increasingly short product life cycles mean that portfolios of exclusive rights grow quickly and require consistent management. In this context, it is not enough to react to threats as they arise — anticipating them and planning ahead is what matters most. Our experience in handling proceedings before patent and trademark offices, together with our work managing extensive brand portfolios, allows us to effectively protect our clients’ rights and interests, from the initial clearance search through to enforcement against infringers.
As part of our trademark and industrial design practice, we advise clients on:
- clearance searches for trademarks and designs prior to filing
- opinions on the risk of conflict with third-party rights and on the safe use of a sign in the marketplace
- filings and registrations at national, EU and international level
- coordinating cooperation with local agents worldwide, securing and maintaining protection in every market that matters to the client
- managing brand portfolios and conducting regular portfolio audits
- watching services covering trademark registers for conflicting signs
- brand protection strategy for new product launches and market entries
- oppositions to trademark applications, and invalidation and revocation actions
- cease-and-desist letters and negotiating coexistence agreements
Monika Wieczorkowska
Head of Trademarks and Designs / Trademark and Patent Attorney / European Patent Attorney
monika.wieczorkowska@roa.pl
